The Role of in-Film Advertising in Promoting the Sales of...

THE ROLE OF IN-FILM ADVERTISING IN PROMOTING THE SALES OF A BRAND ABSTRACT Introduction: Cinema gives a powerful environment in which to advertise. The film being shown virtually identifies the target audience and makes it very easy to schedule and buy advertising spots to match brand message to potential consumers. Better still, the audience is completely captive and in a receptive frame of mind as they wait to be entertained. A well organized media plan based closely around the films being shown can be a highly effective way of communicating brand messages to a willing audience. In-film advertising is very much alive and kicking. Hence we have formulated the following hypothesis: ‘In-film advertising helps in promoting the sales of†¦show more content†¦LITERATURE RESEARCH DESIGN The research design technique used is the hyposthesis-testing research studies.As we wanted to study the relationship between the two variables used in the hypothesis, one being (influence) of in-film advertising and second (its effect) on promotion of sales of the brand. TITLE Role of In-film advertising in promoting the sales of the brands. RESEARCH QUESTIONS RESEARCH PROBLEM The past four to five years has seen an tremendous increase, in the use of in-film advertising. Movies such as delhi 6, dhoom 1, Don, Aisha , Tees Maar khan etc have visibly made the use of in-film advertising. No matter if the movie belongs to a big banner or a small banner, whether it is a thumbs up or a super flop, companies have vigorously used this technique, to advertise their brands and thus increase their visibility. The question arises as to what makes them invest crores of their funds into this field, is it actually helping them to promote sales? Has it in fact helping to build up a brand image? And also, if ever it is not converting the prospective customers into customers, what is the reason behind it’s failure? RESEARCH OBJECTIVES The objectives of conducting the research are as follows 1. To find out whether people known what in film advertising is? 2. To find out whether the viewers are able to recall the brands being showcased in the movie? 3. To find out whether it is increasing the visibility of theShow MoreRelatedFunctions of Marketing and Public Relations1238 Words   |  5 Pagesimprove sales by creating what people want. A marketing strategy is a plan identifying your target market, goals and objectives. It should include the 4 P’s. The purpose of a marketing strategy is to provide you with a structure and time limits. Advertising is an effective way to communicate. 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Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales. The examined sample consists of one hundredRead MoreChallenges Of The 21st Century And The Role Of Advertising1281 Words   |  6 Pagesâ€Å"Challenges of the 21st century and the role of advertising in the future.† There are many challenges and dispute that advertisers face in the marketing. Advertising is an audio, visual, print form of marketing communication with potential and existing target audience either for commercial or social purpose. It is something that captures the attention of a customers. Advertising has moved away from traditional print and television to a smaller screen of the mobile phone. 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Ideally, advertising shouldRead MoreCoca Col An Overview1694 Words   |  7 Pagesthere was as little as 1/400 of a grain of cocaine per ounce of syrup. It eventually became cocaine free in 1929. The Coca Cola company reports on their website that the first year John only sold 9 servings daily in Atlanta at 5 cents each. Currently, sales are at 1.9 billion servings daily worldwide. Over the course of three years, 1888-189, Pemberton sold the Company to Atlanta businessman Asa Griggs Candler. Candler gave aw ay coupons for complimentary first tastes, and gave pharmacists clocks, urnsRead MoreCelebrities And Consumer Culture Of Citizens1407 Words   |  6 Pagesinterlinked majorly with consumers since without the other; the other would cease to exist. This is evident as celebrities livelihood relies completely upon the consumer culture of citizens, which is what makes them famous, and gives them that celebrity role. Whilst this is apparent, the links involve As stated by Graeme Turner in Understanding Celebrity, ‘the contemporary celebrity will usually have emerged from the sports or entertainment industries; they will be highly visible through the media; and

The Violence of Child Abuse in My Papas Waltz by Theodore...

Child abuse is physical mistreatment that unfortunately happens to children everywhere around the world. In the same way, the poem â€Å"My Papa’s Waltz† by Theodore Roethke, describes and gives the readers an insight of what child abuse is like. The poem presents a relationship between a drunken father and his son. Therefore, the setting, sensory details, and word choice of the poem allows the reader to understand the violence the little boy goes through after his father returns from work. The setting of the poem is very important to understand key elements that the poet is trying to express. The poem, â€Å"My Papa’s Waltz,† is set in the family’s kitchen. The lines â€Å"The whiskey on your breath†¦slid from the kitchen shelf;† let the readers assume†¦show more content†¦Furthermore, the poet purposefully chooses to take readers on an emotional roller coaster most likely to let readers understand deeper feelings that the child is experiencing. With these sensory details throughout the poem and the use of alcohol (whiskey), it is easy for readers to associate the situation of a father abusing his child. The word choice in the poem creates a tension and suggests violence the most. The word choice also creates a grimmer element â€Å"which is marked by a series of words beginning with ‘death’ in the first stanza and ending with ‘clinging’ in the last and including such words as ‘unfrown,’ ‘battered,’ ‘scraped,’ ‘beat,’ ‘hard’ in the middle stanzas† (Janssen 43). When the speaker says â€Å"At every step you missed, my right ear scraped a buckle† makes it clear that child is being hurt and abused; perhaps the actual reason the child’s guilt filled and helpless mother is unhappy, angry and disappointed (Roethke 126). The words that the poet chooses are hence very significant to understand the poem clearly. Concisely, child abuse in the poem â€Å"My Papa’s Waltz† is clear through the provided context clues such as setting, emotions and word choice. By the end of the poem, readers get a family portrait with a drunken father, angry mother, and abused child (Janssen 43). The construction of the poem allows the reader to get a better understanding of the poem by the end. The poem also permits the readers to get an insight at child abuse and how itShow MoreRelated My Papas Waltz Essay554 Words   |  3 PagesRevealing Child Abuse in â€Å"My Papa’s Waltz† nbsp;nbsp;nbsp;nbsp;nbsp;In Theodore Roethke’s â€Å"My Papa’s Waltz,† the persona reveals an incidence of child abuse that happened earlier in his life. He divulges the occurrence of abuse through the use of certain words and noting the actions that go on during the â€Å"waltz.† Through the use of graphic diction, Roethke informs the reader that â€Å"My Papa’s Waltz† depicts an episode of child abuse. nbsp;nbsp;nbsp;nbsp;nbsp;The persona Roethke creates disclosesRead MoreLost Between Love and Abuse Essay2431 Words   |  10 Pagesparenthood. The American poet Theodore Roethke (1908-1963) describes the relationship between him and his father through his poem â€Å"My Papa’s Waltz.† Theodore reveals his painful memories of his difficult childhood in a critical age when many children wouldn’t ask for anything more than the love of their parents. Professor Grant T. Smith â€Å"Theodore Roethkes ‘My Papas Waltz’: A Readers Response†, explains how his students value the father-son relationship in Theodore’ poem, he believes that â€Å"TheirRead MoreAnalysis Of My Papa s Waltz By Theodore Roethke1258 Words   |  6 PagesWith My Father When introduced to â€Å"My Papa’s Waltz† by Theodore Roethke, there is a sense of nostalgia; like watching an old black and white movie. Contradictory to the title however, the poem depicts a perplexing scene of a father drunkenly dancing his son up to bed. There is a bit of controversy about this poem over whether this is about a childhood memory of a son’s cherished moment with his father, or if it is about a violent, dysfunctional family situation. In fact it is both. Theodore RoethkeRead MoreTheodore Roethke’s My Papa’s Waltz and Robert Hayden’s Those Winter Sundays1722 Words   |  7 PagesAbuse is a difficult and sensitive subject that can have long lasting effects. These traumatic emotional effects are often intensified if the abuse happens at a young age because children do not understand why the abuse is happening or how to deal with it. There are many abuse programs set up to counter the severe effects which abuse can have. Even m ore, poets and writers all over the world contribute works that express the saddening events and force the public to realize it is much more real thanRead MoreFamily Symbolism In Literature1134 Words   |  5 PagesFamily, many of the works that are studied contain literary symbols that can be interpreted. Specifically, this essay will discuss symbols in My Papa’s Waltz by Theodore Roethke, Sonny’s Blues by James Baldwin, and Daddy by Sylvia Plath. The first work studied in the family unit that contains obvious use of symbolism is My Papa’s Waltz by Theodore Roethke. In a poem with a name of a popular dancing style literally in the title, one would expect to see some dancing. However, a better word for whatRead MoreChild Abuse : The Unintentional Cover Up1303 Words   |  6 PagesChild Abuse: The Unintentional Cover Up Found all over the world, in every social economic class, child abuse is still present even though its terms and definitions have changed over the years. Child abuse is rarely reported by the kids or parents, but by responsible adults in authority over the victim. The poem â€Å"My Papa’s Waltz† by Theodore Roethke reflects the issue of child abuse, by portraying a young child’s attempt to normalize an abusive situation. Survival mechanisms used by children in abusiveRead More1. Important Background Information About Poet: (Be Sure1305 Words   |  6 Pages 1. Important Background Information about Poet: (be sure to cite any sources that you use) Theodore Roethke was born in 1908 in Michigan and died on August 1, 1963. In the beginning of Roethke’s life, he experienced life changing tragedies including the suicide of his uncle and the loss of his father due to cancer. Shortly after, he attended University of Michigan at Ann Arbor to pursue a career in English. He eventually became disinterested in his studies due to understandable depression, and heRead MoreAnalysis Of My Papas Waltz1471 Words   |  6 Pagesson or parent abuse. Looking at the title of the poem â€Å"My Papa’s Waltz†, by Theodore Roethke, I got positive vibes and thought it would be about a kid and his father dancing. Papa is usually a word used by a young boy or girl to get the attention of their loving father and a waltz is a dance usually demonstrating happy times. The first time reading it through I continued to think that it was a poem about a father and a son just dancing around having a good time. Some words caught my eye that made

Gilgameshs downfall Essay Example For Students

Gilgameshs downfall Essay In The Epic of Gilgamesh the main character, Gilgamesh, is searching for immortality. This want is brought about by deep feelings held by Gilgamesh for his dead friend Enkidu. From this, Gilgamesh finds himself being scared of dying. This fear pushes Gilgamesh to search for the power of immortal life, which is believed to be held only by women because of the fact that they can reproduce. This takes him on a long and tiresome journey to a land where no mortal has gone before. The search by Gligamesh is fueled by the desire to play a part in reproduction. His journey begins at Mount Mashu, the mountain which describes a woman in the part that her paps reach down to the underworld. Referring to two women’s breast’s hanging down. Before he may enter the mountain, he meets two half female, half dragon figures guarding the entrance. They begin asking why he has come; No man/ born of woman has done what you have/ asked, no mortal man has ever gone into the/ mountain. This moun tain is off limits to mortal beings, he should not be there Gilgamesh is alloud in and goes through twelve leagues of darkness before he reaches the golden garden of the goddesses. Upon arriving there he is greeted by Shamash, the Sun God, who tells him, You will never find the/ life for which you are searching. This upsets Gilgamesh because he has traveled so far to now just sleep and let the earth cover my head forever? From leaving Shamash, Gilgamesh is sent to see Siduri. Beside the sea she lives, the woman of/ the vine, the maker of wine†¦ and she does not want to allow Gilgamesh pass. Gilgamesh pleads with her that since he has seen her do not let him see death. She answers, Gilgamesh, where/ are you hurrying to? You will never find that life for which you are looking. Once again Gilgamesh hears that what he is looking for does not exist. She tells him to enjoy life to its fullest because that is what a man is there for. That does not satisfy Gilgamesh and he wishes to kn ow where to find Utnapishtim, the only man with eternal life. To find him, Gilgamesh must locate Urshanabi, the ferry woman. She then proceeds to take him over the Ocean and over the waters of death. So Gilgamesh finds himself in Dilmun, the place where Utnapishtim resides. Utnapishtim asks why he has come. Gilgamesh proceeds to tell Utnapishtim the whole story about Enkidu dying, how far he has traveled, who he has met, and finally that he wants to know how to become immortal like him. There is no permanence, Utnapishtim states, It is only the nymph of the/ dragonfly who sheds her larva and sees the sun in her glory. This statement is saying that only woman live forever through reproduction. Utnapishtim continues to tell Gilgamesh how he got here and asks As for you, Gilgamesh,/ who will assemble the gods for/ your sake, so that you may find that life for which you are searching? Utnapishtim offers him a test and all he has to do is stay up for six days and seven nights. Gilgamesh can not do it, and he immediately falls asleep. Utnapishtim wakes him after seven days and tells Urshanabi to take Gilgamesh to be cleaned, then send him back to where he came from. But before Gilgamesh could leave, Utnapishtim told him of a plant underwater that would restore a mans youth. Gilgamesh then left to find this marvelous plant before he headed home. He found it and brought it with him. Urshanabi and Gilgamesh traveled a long ways before stopping for the night. While stopped, Gilgamesh went to go bathe in a well. But, deep in that well there was a serpent. It rose out of the water and snatched it/ away, and immediately it sloughed its/ skin and returned to the well. Gilgamesh is left with nothing. The serpent was a symbol of a woman, and now Gilgamesh see that he can not have the power to bear everlasting life.In short, Gilgamesh ends up dying, like all men must do. He learned that there is no immortal life for men and that women are still the only immortals because of re production. .u7257e3314fa182e55d396be5cc97a329 , .u7257e3314fa182e55d396be5cc97a329 .postImageUrl , .u7257e3314fa182e55d396be5cc97a329 .centered-text-area { min-height: 80px; position: relative; } .u7257e3314fa182e55d396be5cc97a329 , .u7257e3314fa182e55d396be5cc97a329:hover , .u7257e3314fa182e55d396be5cc97a329:visited , .u7257e3314fa182e55d396be5cc97a329:active { border:0!important; } .u7257e3314fa182e55d396be5cc97a329 .clearfix:after { content: ""; display: table; clear: both; } .u7257e3314fa182e55d396be5cc97a329 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7257e3314fa182e55d396be5cc97a329:active , .u7257e3314fa182e55d396be5cc97a329:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7257e3314fa182e55d396be5cc97a329 .centered-text-area { width: 100%; position: relative ; } .u7257e3314fa182e55d396be5cc97a329 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7257e3314fa182e55d396be5cc97a329 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7257e3314fa182e55d396be5cc97a329 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7257e3314fa182e55d396be5cc97a329:hover .ctaButton { background-color: #34495E!important; } .u7257e3314fa182e55d396be5cc97a329 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7257e3314fa182e55d396be5cc97a329 .u7257e3314fa182e55d396be5cc97a329-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7257e3314fa182e55d396be5cc97a329:after { content: ""; display: block; clear: both; } READ: The glass managerie Essay

Justification for the title, There are no children here

As depicted in the book, the Alex Kotlowitz describes the living conditions of the poor people in Chicago city as substandard for human survival. This can be explained by the several instances in which he puts the main characters in the story, LaJoe River and her two sons, Pharaoh River and Lafeyette River. These instances justify the title of the book as indicated below.Advertising We will write a custom essay sample on Justification for the title, ‘There are no children here’ specifically for you for only $16.05 $11/page Learn More The author also says that, the mortality rate was in Chicago city in the 1950s was lower than the rate at which new born babies were dying (Alex, 1992, p.12). He continues to say that children were exposed to insecurities and that there was no trust among people not to mention one’s neighbors. He depicts Lafeyette to act acted like an adult all through his life. He was bossy when around his siblings and h ad the same anger as his mother. (Alex, 1992, p.14). This was just a perfect indicator that the city did not have children as the book is titled. Everyone in city sought for ways to survive despite the hard conditions. Due to the tough conditions, even the youngest children had to find schemes to protect themselves from the other ‘tough’ and ‘harsh’ children. According to the book, Lajoe and other women were helplessly watching their children grow old though so quickly. This is because of the problems that they were facing (Alex, 1992, p.16). LaJoe grew up in dark tunnels that cut through a building. This is what their home use to look like. The real meaning of a home was minimal to her because as children, they were left exposed to cold and other dangers of the night. The children clothed themselves with green leaves and other unfit clothes despite the harsh environment and scorching sun. The author describes the harshness of the environment to also inclu de gun shots that were quit scaring to the children while playing on corridors. The children were always at risk even when enjoying a better and natural atmosphere outside their ‘home’ (Alex, 1992, p.9). The author also says that Madison Street was crowned with ‘grandmothers’ nurturing their kids and grand children. The women were actually not of age to be grandmothers but the adverse effects of the sever challenges they had encountered in their early life dictated they wear out (Alex, 1992, p.10).This is an indicator that ‘there were no children in the city’, as the author names the book. More so, from the story, Chicago city had three main black street gangs. These include: the Vice Lords, El Rukns and Disciples. According to the author, they started in their early lives. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is also a justification f or the title of the book (Alex, 1992, p.10). Pharaoh at the age of nine would even write a letter to his uncle telling him how much he love him (Alex, 1992, p.10).He was actually no child. Other possible titles would be: Life in Chicago city or Facing life bravely. This is because of the described situation in the story. U.S does not grant equal opportunity for people Contrary to as many may think, the U.S does not provide equal opportunity for all. The book, ‘There are no children here’ perfectly shows this. This is because of the problems that most of its citizens go through in real life. Ideologically, one may think that opportunities are equal for all in U.S but the author shows it different. According to Kotlowitz, when the Congress came up with a program to build houses for the poor in 1959, white politicians resisted the move and fought against the efforts to have publicly financed house. This brought a lot of conflicts in Chicago. Other than building houses for the poor to compensate for the harsh conditions in the shanties, Chicago Housing Authority ended up building black ‘ghettos’. Better houses were concentrated in the urban regions. This is unequal distribution of resources on the merit of class. This is one factor that justifies that fact that U.S does not grant equal opportunities to all as many may think (Alex, 1992, p.10). When LaJoe, her siblings and parents moved to Henry Horner Homes, the situation seemed different although this did not last long. They landed into a good house and a spacious five bed- roomed house. This made LaJoe hope that her life would be different from the one in shacks and shanties in the South (Alex, 1992, p.10).But the situation suddenly changed when the Institute for Illinois technology was to be built. These houses were demolished to create room for the institution. Another indicator of unequal opportunities in the U.S is depicted by the unequal rights to life among the poor and the ric h. The poor lived in isolation and alienation as depicted the police shootings in the streets of Chicago (Alex, 1992, p.25).Advertising We will write a custom essay sample on Justification for the title, ‘There are no children here’ specifically for you for only $16.05 $11/page Learn More According to the author, the government stopped painting Chicago’s slums houses (Alex, 1992, p.28). The White House and Chicago, as described in the story, show that there are unequal opportunities in U.S. At some point Lafeyette told LaJoe that he would one day have his own white house (Alex, 1992, p.99). The situations in these two locations as indicated by the author were two extremes. Houses in the Chicago black ‘Ghetto’ as described by the author were in bad shape as compared to urban dwellers. Urban dwellers’ houses had luxurious facilities like swimming pools and spacious rooms. The room in which LaJoe lived while in Chic ago was congested, dirty, unfurnished and infested with insects. They were hazardous for human living. This is not the condition that prevails in U.S’ rich homes. That is why Lafeyetee always wished to move out of Horner and occasionally blaming his mother for their devastations in the slums (Alex, 1992, p.100). The writer of the book also says that in the public residential houses, the hot line numbers were never answered by the police. The author creates a scenario of unequal opportunity in that the poor people in the slums did not receive some of government services like communication systems. The situation was worsened by the fact that communication systems in the houses were not in good condition. Unlike for the rich and those in authority who would be attended to immediately. The poor rarely felt the presence of government by the people and for the people (Alex, 1992, p.99). Meaning of poverty as indicated in ‘There are no children hear’ Poverty can have a dverse effects on anyone’s growth and it can transform an individual into unexpected characters and personalities in the society. Poverty is mainly fostered by interrelated factors that come from the society that one grow in, educational factors, cultural, economic and recreational facilities and the extent to which one accesses this factors. According to the author, LaJoe grew up knowing that there exist the term ‘banks but in her reality such a facility did not exist. There was no movie theatre where residents of the city would spend time in and temporarily escape the harsh realities that they were facing. He also says that there lacked library facilities (Alex, 1992, p.12). Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Scholarly, one can easily question the essence of having a library in a city where people have no money or do not even have enough for their stomachs. These are some of the challenges that residents wallowing in poverty face. He further says that a program, ‘Better Days for Youth’ that aimed at reinforcing the situation in Chicago would only accommodate twenty eight children for every session (Alex, 1992, p.12).According to the book, 1949 saw the Congress harnessing efforts to construct 810,000 low-rent housing for the poor. But another question that arises is the number of people that would afford to pay the required rents if in Chicago. This is because affording food in the shacks was a nightmare. This is also a sign of poverty (Alex, 1992, p.22). The buildings that Chicago Housing Authority built were of low quality and with inadequate communication facilities. There were no elevators on the storey buildings, and garbage lay all over. LaJoe had such awful memories of her early days. The level of insecurity in the city was worse. The author records that in 1975, an unknown person murdered LaJoe’s sister while in bath tub. When her oldest brother heard about the incident, he also got heart attack and died. This shows the poverty level in which LaJoe’s family was sailing through (Alex, 1992, p.24). Poverty is also displayed by the limited space between the blocks of the buildings in Chicago slums. There was no space for such facilities as basket ball pitches, a situation that promoted criminal activities among the city dwellers. This also increases the levels of police shootings in the city. Bullets would find one even in the corridors outside the house. Cleaning the room and furniture was the only way to destruct LaJoe (Alex, 1992, p.26). The room in which LaJoe lived was also so small to accommodate the nine of her family. The writer of the book says that when Pharaoh’s father was in, he could only sleep on the couches. Th is is also an indicator of poverty (Alex, 1992, p.25). Poverty makes people live in sub-standard humane conditions. LaJoe’s family faced so many challenges in the building they were living in. Insects and maggots feasted on the children (Alex, 1992, p. 27). There was no proper drainage system and limited water allocation system (Alex, 1992, p.28). Culturally, poverty in the book was depicted by the fact that LaJoe believed that since her parents had lived in the same poor conditions, then she was subject to live under similar challenges and so her children. Such believes limit individuals from maximizing their ability to have a prosperous life contrary to their background roots. Recommendation and conclusion If I had the power to change the life course of children’s life like Pharaoh and Lafeyette, I would ensure proper allocation of resources to those who live in the slums. Such resources would include having better houses, surrounding, drainage system, recreational f acilities and also bringing educational facilities close to them. They would not have to pay for their education; rather I would ensure free education system is in place so as to accommodate those who have financial problems in education programs. More so, is to create employment opportunities for the jobless in order to reduce criminal cases. Reference Alex, K. (1992). There are no children here. New York: Anchor books. This essay on Justification for the title, ‘There are no children here’ was written and submitted by user Elias Carr to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.